May 20th saw Knutsford hold its third and most successful to date Flash Fashion event. The spring sunshine brought residents and visitors alike into the town to shop for the latest spring/summer womenswear.
The day also saw the event’s first catwalk show held at The Lost and Found. The show was introduced by Councillor Stewart Gardiner and kindly compered by Nikki Cartwright of Detaljer. The models were volunteers or friends of the boutiques taking part with dressers from Knutsford Academy and it proved the perfect way to start the day and the staff at the Lost and Found were the consummate hosts providing welcome drinks and discounted breakfast for guests.
Sandra Curties, Town Centre Manager, said, “This was our first catwalk show and it was lovely to see the venue packed out – it was standing room only when the show commenced – with people enjoying their goody bags and taking photos of their favourite outfits, before venturing into town.”
Pauline Leadbetter, owner of Chalk 33 on King Street said, “This was my third Flash Fashion event and the most successful. My customers enjoyed the fashion show and as soon as it finished my shop was busy all day with new and existing customers. The day raised awareness of the Chalk 33 brand. What a lovely day for Knutsford.”
Roberta Dyer, of Roberta Beauty Redefined said, “We really enjoyed taking part in this event on both a personal and professional level! I tried my hand at modelling for The Edit for the catwalk show and afterwards had pop-ups at both Cocaranti and Willow Boutiques. This worked great for both raising awareness of the Roberta brand and selling the Dermalogica range. All in all, a fantastic day, and a true collaborative event across the town’s boutiques”
A selfie frame was placed in Cotton Shop Yard for shoppers to enjoy and a competition was run in partnership with Pulse of Perfumery for the ’best selfie’ taken on the day. This was won by local resident Lauren Leach who is to collect her bottle of fragrance from the King Street Perfumier direct.
Sandra Curties, continued, “We have received extremely positive feedback from everyone involved on the day. We do these events to raise the profile of Knutsford as a shopping destination, increase footfall in the town, increase both revenue, and brand awareness for those involved and so far, it seems all criteria was met.”
Flash Fashion was sponsored by Knutsford Dry Cleaners which is celebrating its 30th year in business this year. Mobberley Dental practice sponsored the catwalk show.